Concert Culture - Why Fans Dress The Way They Do

To my knowledge, Harry Styles Love on Tour also known as 'HSLOT' was the tour that started the concert culture of dressing similar to/ copying the artist that you're seeing's outfits. Fans of the English musician started wearing identical outfits that he had previously worn on red carpets, award shows etc. They would also wear outfits inspired by his songs/certain lyrics, for example, people would often wear tops with fruit on it since two of his songs on his album 'Fine Line' - the album he toured at the start of the HSLOT - were called 'Cherry' and 'Watermelon Sugar'. Fans also like to wear feather boas and heart shaped,red tinted glasses to his concerts, inspired by his 2021 Grammy performance where he wore a green feather boa, and his Watermelon Sugar music video where he wore heart shaped sunglasses. This trend continued when Harry's 3rd Album 'Harry's House' released, and the HSLOT tour ended up continuing so fans all over the world could experience the tour's of both albums.

This trend ending up inspiring fans to copy Taylor Swifts performance outfits to 'The Era's Tour', and Sabrina Carpenters performance outfits to her 'Short n Sweet Tour'. It also inspired artists such as Chappell Roan to set themes for each show in her tour for her fans to dress as a part of such as 'midwest princess', 'mermaid', and 'pink pony club', all themes inspired by her music. Some people say that ever since fans decided to dress inspired by artists to their shows, it has brought fans a sense of togetherness at concerts and inclusivity.

© Pinterest / Taylor Swift / Harry Styles / Chappell Roan / Charlie XCX